IN THIS LESSON

Preserving Heritage Through Innovation and Community Impact

Lector: Michele Filippo Fontefrancesco

Traditional foods are powerful cultural assets that shape identity, attract visitors, and strengthen communities. This course examines how culinary heritage can be protected, reinterpreted, and transformed through innovation without losing its authenticity. Drawing on concepts from the presentation—such as the tangible and intangible elements of food heritage (ingredients, skills, tools, stories) and the process of heritization (Awareness, Qualification, Legitimization, Realization) —participants explore how local traditions can be made relevant for modern audiences.

The course also looks at the role of innovation, using four key lenses highlighted in the lecture: challenging orthodoxies, harnessing trends, leveraging resources, and understanding community needs. These tools help food producers and tourism operators keep traditions vibrant and engaging.

A significant part of the course focuses on strengthening local supply chains—often weakened by structural fragilities, limited visibility, market access barriers, insufficient digitization, and weak networking. Participants learn how to support producers, build partnerships, and create food tourism models that empower communities.

Finally, the session introduces food scouting practices—documenting unique local foods, understanding their culinary history, identifying risks, and developing preservation roadmaps—to ensure that heritage becomes a meaningful component of sustainable tourism experiences.